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STRAIGHT PASSION

STRAIGHT PASSION

This exclusive line consists of three products of the highest quality. They are ideal hair straighteners and their effect lasts until the next wash. Straight Passion is a smoothing and anti-frizz treatment considered the best for the completeness of its products

SMOOTH CLEANER

Active Ingredient: Jojoba Oil

Smoothing Shampoo with a particular quality. Jojoba Oil moisturizes and enriches the Smoothing Shampoo with a particular quality: it hydrates hair and influences the sebaceous glands secretion. The moisturizing action and softness of this shampoo facilitate smoothing hair.

How to use it: Put the right amount of product in a bowl and apply it to the scalp with a brush. Gently massage and leave on for a few minutes. Rinse with lukewarm water. Repeat if necessary.

Bottles available:

6.76 fl.oz (200 ml)

16.9 fl.oz  (500 ml)

SMOOTHING CONDITIONER

Active Ingredient: Guar Gum

Guar Gum has moisturizing qualities that softens and refresh hair and in an aqueous environment it generates hydrocolloids that are layered on the surface of hair forming a thin film, flexible and transparent, able to release water to hair cortex.
It is very suitable for dry, brittle and dyed hair.

How to use it: After washing hair with Smooth Cleanser Shampoo (Smoothing Shampoo)
apply the right amount of product on hair and then comb it out straight. Allow a few minutes rest and then rinse thoroughly.

Bottles available:

6.76 fl.oz (200 ml)

16.9 fl.oz  (500 ml)

FREE COMBY

Active Ingredient: Silk Proteins

The special properties of these Proteins give the product the potentiality to create a protective barrier that sets on hair’s keratin and thanks to its molecular structure it is also highly moisturizing. It is recommended to apply this product before using the plate.

How to use it: After washing and towel-drying hair apply the right amount of Free Combi
while combing and proceed with the desired hair drying. To obtain a shiny finish gently glide plate through hair.

Bottles available:

6.76 fl.oz (200 ml)

16.9 fl.oz  (500 ml)