Discover the enchantment of exotic fragrances with

its unique notes, fascinating and sensual oriental colors

Aloe vera is an outstanding balm, that deeply moisturizes, makes hair shiny and extremely soft. 20 minerals including calcium, chrome, iron, phosphorus, magnesium, manganese, potassium, sodium. zinc. 18 of 20 indispensable amino-acid, 12 vitamins including vitamin A,C, D, E and B. Enzymes necessary for all the vital processes.

Goji is a fruit that contains a very high level of antioxidant. Purify colour restores the hair structure from inside thanks to its antioxidant particles. Goji is considerably rich in vitamin A, precious to counteract different scalp problem. Goji contains carotenoids (precursors to vitamin A) which are very strong antioxidants: for hair and skin beauty.

For centuries, natives have used it for its moisturizing, emollient, anti-inflammatory, anti-aging properties. Pure natural shea butter is considerably rich in vitamin A and E, it contains essential fatty acids which are indispensable for hydration, elasticity and luminosity of the skin.

How to use:
After washing hair with KEEP Shampoo apply the right amount of product on hair. Massage and allow a few minutes rest. Rinse thoroughly and style. Makes hair shiny and glossy.

How to use:
Apply to wet hair.  Shake well before use. Put the right amount of product in a bowl and apply it to the scalp with a brush. Rinse thoroughly. Massage into scalp and hair. Makes hair shiny.

How to use:
Blend OXY,  10 VOL according to the needs, developer with Purify Colour using the correct ratio. For more detailed informations, consult the colour charts. Only for professional use.

How to use:
Blend OXY,  20 VOL according to the needs, developer with Purify Colour using the correct ratio. For more detailed informations, consult the colour charts. Only for professional use.

How to use:
Blend OXY,  30 VOL according to the needs, developer with Purify Colour using the correct ratio. For more detailed informations, consult the colour charts. Only for professional use.

How to use:
Blend OXY,  40 VOL according to the needs, developer with Purify Colour using the correct ratio. For more detailed informations, consult the colour charts. Only for professional use.

This unique hair dye contains ingredients from organic farms in Italy. Enzymes necessary for all the vital processes, saccharides, saponins, vegetal sterols for hair beauty. Aloe Vera is an outstanding balm, that deeply moisturizers, protected scalp, makes hair shiny and extremely soft.

How to use:  Only if required cleanse. Prepair hair for the coloring service by gently cleansing with Purify Shampoo. Take care to not scratch or irritate scalp. Blend Purify Color with OXY developer 10, 20, 30, 40 Vol. Using the correct ratio. Apply from midlenghts to ends. Process is in min. Apply a fresh mix to the roots process full time. In case of regrowth start from the point with major concentration of grey hair otherwise start from the front and proceed towards the center of the head and the nape. Apply evently to guarantee the best coverage of grey hair, emulsify for five minutes. Apply Purify Shampoo to remove any residual, gently massage and rinse. Apply Purify Balm to make hair silky and soft. Comb well and leave for 2 minutes. Rinse. Spray some Fruit Acid Lotion on hair and scalp to rebalance ant to seal color.