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General Cosmetics Timeline


The company Germany Cosmetics LLC was founded on August 16, 2013 according to the Minutes of the General Meeting of the Founders by Elena Grygoryeva.

On August 22, 2013, an extract about the official registration of the company was received.

The company began its work as a Distributor of a Germany brand KEEN of Professional Hair Cosmetics in 2013.

On August 28, 2013 Germany Cosmetics LLC received a power of attorney from a German company to represent interests for certification of a Germany brand KEEN.

On September 11, 2013, a Foreign Trade Agreement was signed between HAKO GmbH & CO KG and Germany Cosmetics LLC for the supply of German cosmetic products for a period until December 31, 2014


The company forms a dealer network in the reporting territory. Conducts regular training events for Hairdressers and Beauty Salons.


On January 1, 2015 in Berlin at Fasanestr 42 a new Distributor Agreement was signed with prolongation between the directors of HAKO Gmb & CO KG and Germany Cosmetics LLC.

On January 30, 2015, the company will receive the Bronze Rating Award in the category Importer of the Year based on the results of foreign economic activity 2013-2014, in the category Products for long-term curling and straightening of hair and Hair spray.

Discovering new markets and brands, the company decides to change its name in the American jurisdiction to GC USA, moving away from communication only with German brands.

GC – General Cosmetics also the letter G is the first letter of the founder’s surname.

In February 2015, the American company GC USA. INC was registered in Skokie, Illinois.

The American Division becomes central to making decisions about the company’s development.

In March 2015 Elena Grygoryeva goes to Bologna to the COSMOPROF exhibition in search of new promising brands for development in the US market. This is how we got to know the Italian company Polverini Group Srl.

In July 2015, at a meeting organized by Polverini Group Srl. with potential distributors from Spain, the Netherlands and Saudi Arabia, a memorandum of cooperation was signed between the GC USA Inc. and Polverini Group Srl.

In October 2015, the Distribution Agreement for the distribution of Biobotanic in the United States was signed in Florence.

In October 2015, the Distribution Agreement for the distribution of Polverini in the United States was signed in Florence. Both contracts were signed with a prologue.

The founders of the company combined Nina Pelieh-Metier’s family recipes and experience in the professional cosmetics markets, and in December 2015, the American cosmetics brand Métier was born in Chicago. The first products that started Métier’s launch were high quality natural massage oils and body scrubs with natural essential oils. Metier’s Body Line is based on natural oils.

In December 2015, an agreement was reached on partial financing of the development of the GC USA Inc., with the dynamically developing American transport company Sargent Logistics Inc.

Sargent Logistics Inc., also provided services to the GC USA INC for the transportation of cosmetics goods in the United States. Since some of the cosmetic products are packed in glass, choosing a reliable carrier is an important part of serving our customers.


In July 2016, a new logo for an American company was developed.

In July 2016, the company announces a search for a coach to develop brands in the American market. According to the interviews on July 16-17, 2016, which were held in Bloomfield, New Jersey and New York, Karine Ivey becomes a beauty

coach. Karin was born in New York and her career has developed in collaboration with many well-known American brands. Trainer, make-up and wig artist at the Broadway Theater.

In August 2016 Karine Ivey will fly to Florence (Italy) for 10 days of training in working with Italian brands.

The company begins operations on the East Coast of the US from September 2016 and got registration in the Clifton, New Jersey.

In the summer of 2016, the Design Standards of the Métier Franchise are being developed.

Since September 2016, the company has been running a series of training seminars in New York.

In October – December 2016, 500 boxes of product samples were sent to the leading American beauty salons. We received impressive feedback on the results of working with the product. A distribution network in the American market is being systematically formed.


In March 2017, the GC USA INC signed an Interest-Free Financing Agreement with Sargent Logistics Inc. That served as an additional impetus for the development of the company’s own brands.

In New York, the company is expanding its Métier range with a Line of Facials.

In New York in June 2017 In cooperation with the Architectural Bureau, as a result of numerous iterations between the Brand owner and the Design Team, a design solution was developed that formed the basis of the conceptual boutiques of the Métier objects.

In September 2017, a distribution contract for the Métier brand in the UAE was signed. The company is conducting verification of the US Chamber of Commerce in Washington. This is required by legislation in the UAE.

In October 2017, the company is holding a competition among manufacturers of commercial furniture for shops and beauty salons Métier. Selected furniture manufacturers and suppliers.


Métier expands its range of Hair Care Products.

In June-July 2018, representatives of the GC USA Inc. leave for the UAE to inspect the planned Métier Beauty Shop in the. The measurements of the object and numerous approvals with the architectural and engineering services of the emirates of Dubai are being carried out.

In the summer of 2018, a container with exclusive materials for finishing works in the boutique format of the Métier store was exported to the UAE. For reference, the country of origin of tiles, plaster, paint, furniture and other elements: Belgium, Italy, Spain, Sweden, Switzerland, Poland, China, Turkey.

Furniture country of origin: USA.

In close cooperation with the local construction company Al Shahed Building Materials LLC (Dubai, UAE), work permits were obtained for the GC USA Inc representatives in the UAE at the REMAL MALL, Al Ain, Abu Dhabi, U.A.E.

On August 16, 2018, the Métier Brand Master Franchise Agreement was signed with the UAE.

The store is scheduled to open in the city of Al Ain.


Launched a new line of Beauty Tools for manicure, pedicure, eyelash extension, eyebrow architecture Helen Métier.

Work has begun on an architectural and engineering project of the Métier Beauty Shop at the REMAL MALL, Al Ain, Abu Dhabi, U.A.E.

Coordination and changes in engineering solutions are carried out in accordance with the requirements of legislation, fire safety of the Emirates with the VINDICO Delivering Momentum Company accredited in the Emirates.

The company launches sales in the European market.


The Men’s & Barber line Schooner Saint Argentina launched.

You can read here about Who We Are, who our customers and market segments are, what we strive for .

You can read about General Cosmetics Heritage here.